FRAGRANCE 101: HOW TO SPRAY

The act of spraying fragrance may seem simple, but there is an element of artistry to it. Humans have been applying fragrance to the body for thousands of years for various reasons – to mask odor, for cosmetic purposes, even as an act of religious worship. Today, applying perfume is most commonly an act of self-care. Next time you spritz on your favorite scent, be intentional, savor the moment, and think of all the humans who have done the same before you. 

Where the fragrance molecules land – and how they settle into the skin – matters. Pulse points are a great place to spray – they emit heat and will help the scent molecules project in the air for amazing sillage. These include wrists, neck, and behind the ears and knees. Make sure skin is moisturized before spritzing, as perfume won’t last long on dry skin. Be sure not to disrupt the fragrance once it’s on your skin (i.e. rubbing wrists together) as it can interfere with the natural unfolding of notes. 

When it comes to clothing, many experts say to avoid applying fragrance directly onto garments; alcohol content may damage or stain fibers. It does, however, help the fragrance last longer – particularly potent perfumes can last shockingly long on, say, a scarf – so use your own discretion. One important note is that fragrance notes are designed to develop on skin, so the scent may not reach its full potential on clothing. 

If you have long locks, delicately spray the fragrance into your hair. Better yet, flip your head upside down and apply at the nape of your neck – another pulse point. Your scent will stay with you throughout the day, gently wafting off you whenever you turn your head.